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Case Study

Sommer Construction Company

Custom home builder Alan Sommers builds stunning, well thought out homes. However, his company's online presence did not do him, or his work justice. A lack of photos and accurate content were the main problems and an inconsistent brand image weakened his market position.

Developing the Mark

Birch Lake Studios, Inc. started by developing the image that Sommers wanted to project. A logo and color scheme we introduced and became the cornerstone for the project.

From the ground up

The next challenge was to develop a solid basis of content. This content needed to have enough substance to allow the site to stand on its own. Opportunities for growth would be capitalized upon as they were recoginized. One of the brightest featured of the site is the large numbers of photos that appear on the site. The old saying that a picture is worth a thousand words has never been truer.


Because Sommers needed a solution that allowed him to stay involved in the growth of the site, Macromedia Contribute was introduced along with Dreamweaver Templates. Contribute's easy to use interface and the control that the Dreamweaver Templates offered we the most efficient use of the budget.

Search Engine Optimization

Your company could benefit from S.E.O.

  • Increase Traffic and Conversions
  • Improve your placement in search results
  • Track effectiveness of advertising
  • Grow your business comfortably
  • Leave your competitors behind

We can help you optimize your current site, create a marketing strategy, and manage your Internet advertising campaigns to maximize your ROI.

Our Search Engine Optimization Services

"You have been such a pleasure to work with on this project. Your level of knowledge and the way you presented it was excellent. It never felt like work. Thank you for making this a great experience."

Cyndi Svilar
Valparaiso Community Schools